On-demand live video startup lands primetime coverage on CNBC

Founded in May 2015 by entrepreneur Louis Ziskin, DropIn enables insurance and automotive professionals to "be in two places at once." For automotive, they have enabled a "go live" option on a dealer's online vehicle description page (VDP). This option creates a "virtual up" for the sales team, enabling the consumer to remotely and anonymously zero in on what they want to see on the vehicle before ever stepping foot in the dealership.